America’s largest retailer, Walmart, announced Wednesday it would remove clothing from its e-commerce line after the National Fraternal Order of Police (FOP) objected to the sale and asked the retail giant to remove it from the company’s website.
The particular line of clothing represented the Black Lives Matter movement and reads “Bulletproof Black Lives Matter” across the chest of the apparel.
The clothing line is neither carried by Walmart stores nor is it directly sold by the retailer, but rather offered through Walmart’s Marketplace by third-party vendor, Old Glory. Prices for the “Bulletproof” clothing range between $18.95 and $36.95.
Following the discovery the retail firm was offering the BLM attire, FOP, the country’s largest police advocacy group, wrote a letter to the chain store imploring management to consider refusing to carry the clothing.
Citing the offensive nature of the garments and reminding Walmart’s president, C. Douglas McMillon, of the company’s civic responsibility, the letter read, in part:
“Commercializing our differences will not help our local police and communities to build greater trust and respect for one another. Turning a buck on strained relationships will not contribute to the healing process.”
Acknowledging the concerns demonstrated by the FOP and customers, Walmart notified consumers it would no longer carry any clothing with the word “Bulletproof” adorning clothing in a statement released Wednesday.
“Like other online retailers, we have a marketplace with millions of items offered by third parties that includes Blue Lives Matter, Black Lives Matter and All Lives Matter merchandise. After hearing concerns from customers, we are removing the specific item with the ‘bulletproof’ reference,” it read.
In the recent past, the retailer has come under criticism for carrying products which illustrated the Confederate flag; Walmart has since banned the sale of such items.
[Breitbart] [Business Insider] [Photo courtesy RawStory]