New condom developed by Swedes promotes safer sex world-wide

A Stockholm, Sweden-based sex accessory design company has raised more than $1 million through crowdfunding to promote its new durable HEX condom that was officially released Friday to customers in Europe, U.S., Canada and Australia.

The revolutionary design features a hexagonal “lattice” pattern which creates a more flexible latex material that is more tolerant of downward pressure to help prevent slipping and ripping during intercourse.  A hole poked in the condom by pen or a needle, for example, will not cause the rubber to tear, but will remain isolated.

“There’s a reason why honeycombs are the shape they are, and why snake scales move the way they do,” said Filip Sedec, LELO founder and HEX designer. “Hexagons are strong, symmetrical and tessellate perfectly. They’re one of nature’s go-to shapes for anything needing to be at-once lightweight, and incredible strong.”

HEX condoms are not yet available in retail stores, but the release comes after almost seven years of design-work which may have been spurred by a 2010 Indiana University study published in The Journal of Sexual Medicine that found 45 percent of men and 63 percent of women in America hadn’t used a condom the last time they had sex with a “new acquaintance.”

The same survey, the largest on sexual behavior in U.S. history, reported condom use in only 25 percent of total heterosexual intercourse episodes. As a result, 20 million Americans per year get sexually transmitted infections, and nearly half of all U.S. pregnancies are accidental.

“LELO Hex comes as a giant leap forward in the fight for great, safe sex — with a structurally different design, that means you can see and feel the difference,” the company said in a statement.

The public’s enthusiasm is undeniable, as nearly $400,000 was raised on Indiegogo alone from approximately 15,000 individuals.  A total of about 30,000 people donated to LELO for the effort, ordering 600,000 condoms, 70 percent of whom were determined to be of the millennial generation.

American actor Charlie Sheen has been recruited by LELO to promote their new product and share his story about contracting HIV through unprotected sex.

Watch the promotional video below:


[Business Insider] [Mashable] [Photo courtesy]