Hillary Clinton’s pre-coronation image makeover

Following an unexpected primary loss in Michigan, an intractable problem bonding with the common man and a failure to attract younger voters, Hillary Clinton is attempting a complete renovation of her public image.

Clinton confessed she was “not a natural politician” to the audience during last Wednesday’s debate. Parroting her remarks on Thursday in an interview on SiriusXM radio, Clinton averred:

“This is harder for me. I admire the skills my husband and President Obama have. They’re charismatic, and they’re compelling, and they’re great orators. I do get up every day and say, ‘What can I do to try make someone’s life better?’”

Since Clinton embarked on her second bid for the White House, she has been encouraged to reveal a solicitous side by aides, an act she has struggled to arrest.

Hillary’s current uphill struggle encompasses issues beyond her robotic image: Polls consistently disclose Clinton trails her Democratic rival, Bernie Sanders, and two potential GOP opponents, Senators Ted Cruz and Marco Rubio, in honesty and trustworthiness.

In a March 3-6 Washington Post/ABC News poll released on March 9, Clinton bested only Donald Trump in the category honest and trustworthy. Worse, Clinton’s numbers climbed from a nearly-identical poll in late January.


This has come to characterize the Clinton campaign.

Hillary presenting herself as the avatar of the common good is exacting when she detests retail politics and her lifestyle is often revealed as coveting expensive clothing, extravagant dining, first-class travel, and amassing a fortune in speaking and book fees.

Dogged by the FBI investigation, a refusal to reveal her Wall Street speeches for which she sought out princely fees, a legitimate disconnect from voters and a myriad of past scandal where her double-dealing was exposed, Hillary’s credibility is hemorrhaging.

A conscious calculation on the candidate’s part, Hillary is confident of the nomination in Philadelphia and is preparing for the general election.

To be eminently prepared, her campaign is broadcasting how she intends to refurbish her public persona; however, her soul will never change: Hillary is Hillary; she will always be the dour, exceedingly vain, self-absorbed, aloof woman the public has understood her to be since she appeared on the national stage in 1992 when she rode in on her husband’s coattails.

Hillary’s gambit is unlikely to convince voters any variation is forthcoming. It is far more likely she will rely on her media enablers to present her warm and fuzzy side with the hope the sensibilities of voters are dull.


[The Hill] [Washington Post]