In response to comments delivered by Donald Trump characterizing Mexican immigrants as “rapists” and “drug runners,” NBCUniversal is discontinuing its business relations with the reality star and real-estate mogul.
“Due to recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its relationship with Mr. Trump,” NBC said in the statement.
NBCUniversal’s decision to sever the bond with Trump follows Univision’s decision to abandon their television coverage of the Miss USA and Miss Universe pageants, both owned by Trump; and the network giant also announced Trump would no longer host his reality show, The Apprentice.
Trump personally responded while in Chicago:
“They didn’t want me to run because they wanted me to do ‘The Celebrity Apprentice’. I think as far as ending the relationship, I have to do that, because my view on immigration is much different than the people at NBC.”
Similarly, the Trump Organization responded in a press release which read:
“If NBC is so weak and so foolish to not understand the serious illegal immigration problem in the United States, coupled with the horrendous and unfair trade deals we are making with Mexico, then their contract violating closure of Miss Universe/Miss USA will be determined in court. Furthermore, they will stand behind lying Brian Williams, but won’t stand behind people that tell it like it is, as unpleasant as that may be.”
The old adage: Garbage-in, garbage-out.
Truculent public personalities have no place on network or cable television. Trump’s inflammatory comments are of a nature so egregious, no special pleading or extenuation can satisfy. Those who harbor a personal grievance against individuals or groups with immutable characteristics ultimately pay the price. Trump has faced the consequences of uttering such revolting, racially-motivated, partially-unhinged, callous or thoughtless bombast.
We should applaud NBCUniversal for demanding excellence from its hosts, those with whom they conduct business and those in the employ of the network.
If you were a fan of “The Apprentice,” try flipping over the MSNBC, where NBCUniversal authorizes hate to be routinely broadcast by another antagonist, the scandalous Al Sharpton.[businessinsider.com]