Jeff Bridges spotlights child hunger with cool Super Bowl ad

Some of you may have noticed a unique Super Bowl commercial in which Jeff Bridges hums a chant over a sleeping couple. The video promotes Squarespace and Jeff Bridge’s project built with SquareSpace, a sleeping album. It’s entertaining enough to give it a quick listen, especially if you like “The Big Lebowski” as this is essentially the Dude, but more importantly you can pay what you want for the album (digital, cassette, vinyl, or gold vinyl) and 100 percent of proceeds goes to No Kid Hungry. During an event when most people enjoy a true American smorgasbord, Bridges, a spokesman for the charity, makes us ask ourselves to address the child hunger problem. So how does America fair? (More info about No Kid Hungry)

President Obama promoted middle class economics during his State of the Union, and the GOP fired back with their own claims of helping the middle class while criticizing Obama. This idea of middle class, the very phrase, gets beaten into our heads, but not much thought’s given to the actual faces of these people. Despite a recovering economy and roaring stock market, a stagnant middle class leaves a lot more people living paycheck to paycheck with families to feed than people realize. With a pinched middle class, the working class and impoverished can forget about it. People also can’t afford quality food, leading to malnourishment.Worldhunger.org has the numbers for general American hunger issues, though they’re a couple years old:

  • In 2012, 14.5 percent of households (17.6 million households, approximately one in seven), were food insecure (Coleman-Jensen 2013 p v.).  This percentage is the same as 2008, and has been the highest number recorded since these statistics have been kept (Coleman-Jensen 2013, p. v).
  • In 2012, 5.7 percent of U.S. households (7.0 million households) had very low food security. In this more severe range of food insecurity, the food intake of some household members was reduced and normal eating patterns were disrupted at times during the year due to limited resources (Coleman-Jensen 2013, p. v) .
  • Children were food insecure at times during the year in 10.0 percent of households with children. These 3.9 million households were unable at times during the year to provide adequate, nutritious food for their children  While children are usually shielded by their parents, who go hungry themselves, from the disrupted eating patterns and reduced food intake that characterize very low food security, both children and adults experienced instances of very low food security in 1.2 percent of households with children (463,000 households) in 2012 (Coleman-Jensen 2013, p. v-vi).

 

[Worldhunger.org] [SquareSpace] [Share our Strength: No Kid Hungry]